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NPD says consumer choice for natural, sensitive and free-form formulations is fueling growth for select brands.
September 18, 2017
By: Christine Esposito
Editor-in-Chief
Women in the U.S. have become increasingly selective about the ingredients in their facial skin care products over the last two years, according to Women’s Facial Skincare Consumer Report 2017 from global information company The NPD Group. The report found that 40-50% actively seek natural or organic ingredients in their products, and those free of ingredients including fragrances, parabens, phthalates, sulfates, and gluten. More women today perceive their skin as sensitive compared to tw...
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